PRE PRODUCTION
Pitch Presentation
https://docs.google.com/presentation/d/1Qbes1fQPhgZKfQ7tPVRk-3ENLbnc6br-YqYBQxnYyJI/edit?usp=sharing
Evaluation Of Pitch
In my Pitch Presentation I showed my initial ideas for my advertisement and showed a bit about the club. I used images, text and a video to show what I was going to aim for as a final product. I did this because I needed to present my ideas for my advert to Sam. I think that the pitch as a whole went really well, I wish that I was a bit more organised when creating the presentation so that I could have presented it a lot more professional. If I was to do this again I would definitely add more detail to properly show my idea.
Initial Ideas
Mind Map
West Ham Player Promotion
New Player Joining
New Kit Promotion
Stadium upgrades ad
Inspiration
Storyboard
I want to use a West Ham shirt I already own with somebody who is the "Best Player" as if it is their player promotional advertisement for the club store.
In the 30 second TV ad it will be as seen >
But in the 10 second Tv ad it will be a shortened version
for the ad I am going to use images i've already taken from the stadium and animated them within Adobe After Effects and I will try to add the "strobe lights" like in the promotional video.
For the radio ad I don't have much of an idea on how i can do it but i'm thinking i can just promote the "Best Playerr" and hype them up with crowd noise in the background.
Shot List
MS - Of the "New Player"
CU - Of the "new Players" face
MCU - "New Players" face
LA - looking up at the "New Player"
Mood Board
Stadium Images ----->
https://docs.google.com/presentation/d/1_u5vXm05g_o1XysxyBoaKDcVr8owuvkKPLipBIZRIBw/edit?usp=sharing
Production Schedule
Risk Assessment
Permission To Film
Austin
Michael
Location Recce
Script
Work PowerPoint
https://docs.google.com/document/d/1m5-woKcpYs6Ij_kr-LgizMuCJFi0oDosl7UpO8brkxk/edit?usp=sharing
https://docs.google.com/presentation/d/1d8gb-y_PvCM15rbX-daTlHsmnQvWHiTB4fJM490fWRE/edit?usp=sharing
Project Evaluation
In this project I researched into how adverts are made and the different types of camera angles and sound FX that are used within them which then lead me up to creating 4 of my own adverts: 2 Television adverts and 2 Radio adverts. To achieve this I had to do my own research as well as research that was given to me from Sam and Paul, I then had to start my production which involved me doing a production schedule my initial ideas mind map and a pitch presentation, I had to present this pitch to Sam. Once I started filming I used three of my own West Ham United T-shirts and had Austin and Michael pose. Michael was a top scoring Player of the season for the team and Austin was in a massive Super-fan. Having these two allowed me to take pictures and videos to replicate the Jesse Lingard promotional video which i based my entire idea from. I did this to further improve my skills within media and to show that I am capable working in a media based job. I think the research was very good in this project I feel like I've done quite sufficient amount of research and the production went quite well, the videos turned great I think that the final advertisements could've been a lot better than they have turned out because I feel that I could've done a lot better and that I haven't given myself enough time to produce the quality that I would've like to. I think that my radio adverts was the worst I've struggled with these a lot and I've worked out from this project that I am a lot better with the visual side of media, like the videos and images rather than the audio. If I was to do this again I would give myself more time and I would work a lot faster rather than leaving it all till the end. I would come up with a better idea that works better with within an advertisement that isn't too complex.