In the Sainsbury's advert they have used many "Layers of sound" such as: dialogue; music; explosions; cheers; singing, and the shouting of soldiers. They also used a wide variety of camera angles such as a medium shot, close up, wide shot, ultra wide angle and an over the shoulder shot. The use of high key and low key frames in this advert show the difference between the day and night of the soldiers life. When it is night time the use of candles add a sort of realism feel to the set. The main groups/figures in the advert which are the 2 army's which are the British and the German army then the 2 leaders of the army's which are Jim (Britain) and Otto (German).

In the Mcdonalds advert they have used a few different layers of sound such as the music and the women who is singing then there are some soundFX in the background to give the video more depth rather than just being a muted video with a song overlaid. The animators have used some different types of camera angles such as some wide angled shots, some close up shots and mainly medium shots the animators also panned a lot of the shots either from the left to right or from right to left. The main "characters" are the young boy and the mother and then there are some people in the background of the advert. This advert is set in a family home and a McDonalds. The storyline behind the advert is to the young boy is growing up and detaching himself from society as he is so into tech which makes him less interactive with his mother but then after a Mcdonalds his childish inner self shows and they become more of a happy family. There is only 1 Headline in this advert which is at the end, it says "#ReindeerReady" which is relevant as it is a Christmas advert. Throughout the ad you can see the body language that is given off by the 2 main characters shows how they went from being quite unhappy to very playful and happy.

Mcdonalds Christmas Ad 2020

In the Grand Theft Auto 5 advert there are a few main layers of sound such as the up beat music and a voice over from one of the story mode characters 'Michael' who talks about why he's moved to the city of 'Los Santos' and the final type of sound that is used is general ambient sound which is like the police cars sirens or the plane engines. The creators have used different camera angles such as some wide angles, some medium shots and have used panning for most of the video to give almost a full tour of the city. We see all corners of the game from driving to gun fights and even to heists within the trailer. There are 2 main headings such as at the beginning there is a 'Rockstar Games Presents' and 'A Rockstar North Production' and then at the end there is the 'Grand Theft Auto 5' logo. throughout the entire advert there is the Rockstar Games logo in the bottom right hand corner. We see many different NPCs and 2 of the 3 playable characters.

Grand Theft Auto Release Trailer

In the KitKat advert there are 3 layers of sound used a voiceover, music and some crunch of the product. The advert uses a younger female voice actor who talks about how bad school is which makes this advert ore persuasive to younger adults or kids this would make their target audience from the ages of 10-20. The advert also uses its slogan at the end which is 'Have a break have a KitKat'. This ad uses a rhetorical question at the beginning which makes the audience think about the advert the entire time.

Ikea Radio Advert

In the Ikea advert the voiceover is very loud and bold to get your attention and is asking many questions which gains the attention of viewers. They then make you feel like you have a problem due to not owning a piece of there furniture because you don't have a 'rocking chair' or a 'space to store toddlers toys' then immediately give you a solution because they have it. I personally like this advert because it is fast and upbeat and is quite persuasive. There is a small Ikea jingle at the end.

Coronavirus Radio Advert

In the Coronavirus 'Hand Hygiene' advert is very serious and made to almost scare you. It starts off with saying that it is a 'message from the government' which makes you as a listener to focus on the advert and to know it's a serious one. To make this advert seem more serious and professional there is only 1 layer of sound which is the very monotoned, serious voice. This advert is more instructional rather than to sell a product. There is a slogan at the end which the government have been using over and over again since the start of the Coronavirus pandemic which is "Protect yourself and others".

Slogan 

These are designed to be memorable or relate to something important about the product. They are often a play on words. Some famous slogans are "Just Do It" (Nike), or "Live In YourOwn World, Play In Ours" (Sony Playstation).

Logo

A unique and recognisable symbol which represents the product. Like the Nike 'Swoosh' or the Apple 'Apple'.

Endorsements

Advertisers often use celebrities to endorse products, such as David Beckham promoting Adidas or Gillette products. These types of ads can be much more expensive to produce. However, ordinary people are often used to endorse everyday goods like washing up liquid.

USP

Promotion of the unique selling point (USP) of the product like a 'special ingredient'. This could be 'Snap, crackle and pop' used to promote Rice Krispies or the secret chicken recipe used to market KFC fast food.

Hard Sell

The 'Hard Sell' is short, loud and concise - telling you the price of the product and why you need it - with as little information as possible.

Soft Sell

The 'Soft Sell' promotes the product with an associated lifestyle or a mysterious story. This may have the audience wondering what the product is, right up until the final image. This technique is often used in ads for perfume or aftershave.

Icons

Defining the product through an icon - making the product design distinct to such a degree that it is so recognisable it almost sells itself, like a can of Coca-Cola.

Product Demonstration 

This is often used in adverts for cleaning products or makeup.

Persuasive Language 

This is usually a form of hyperbole, to make the product see more effective or desirable that it really is. For example, "Gillette: The best a man can get".

Mode Of Address

Technical Codes 

This is how people or products are represented through camera angles or how the advert is edited. Adverts for luxury products, like expensive clothes, will often be edited to be slow paced and considered, whereas ads for fizzy drinks or sports clothing will have fast paced edits.

Audio Codes

These include dialogue, diegetic and non-diegetic sounds. Dialogue will usually be informative and catchy and might include a memorable slogan. Diegetic sounds include things like car engines or the crunch of someone eating cereal. Non-Diegetic sounds include music soundtracks or jingles. Jingles are memorable and stick in our minds long after we've seen the advert, like "I'm Lovin' It" (Mcdonalds), or the Go Compare jingle sung by fictional opera singer, Gio Compare.

A Good Advert

A Bad Advert

Will be really memorable this can be done by making it catchy, funny or even make it very emotional. some big companies will use famous people or professionals which will bring in more views. A good advert will have a very clear message to allow the point to be see with ease.

Good adverts will be very persuasive and will be original. Good adverts tend to have huge budgets which allow them to create better outcomes.

Will show false advertising, or they can go off brand or off-topic . An advert can even be bad if it's poorly executed. If the advert is very unprofessional people might take it as a joke which then wouldn't bring in any customers to the brand/product/company.

Bad adverts can also be very bias which then ruins the brand and leaves a  bad experience to the viewer/customer. 

A-Roll

Footage from camera A that you used to capture primary photography. A-Roll is mostly consists of 'action' or 'dialogue' segments of the production.

B-Roll

Footage from camera B that you have used to capture secondary photography. B-Roll is mostly consistent of 'cutaways' as well as alternative angles of a subject film by the main camera.

Colour Grading

A post production involving adding and changing the colour of the picture on the screen. This can be used for artistic styles as well as correcting badly shot or raw footage.

Cutaway

A piece of footage taken from the B-Roll of the shoot. These shots are of objects/landscapes/people that don't essentially move the story forward but add depth into the film. (I.E. close up shots of 'The Terminators' robotic leg weren't needed, but they added suspense).

Film Dailies/Rushes

A billboard 

A billboard is a large outdoor way of advertising .

Magazines and Newspapers

A newspaper is a printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news, articles, advertisements, and correspondence.

Leaflets and Flyers

Leaflets and flyers are sheets of paper which have been designed to provide a specific target audience with informative information about a company, products or services.

Television

Modern day Tv has thousands of ads between shows which makes this a very good way to advertise.

Radio

Is an audio only way of "communication" usually on the radio there either music or adverts.

Cinema

A cinema is a theatre where films are shown for public entertainment. At the beginning and end of the films there are adverts and all throughout the cinema there are many advertisements.

Internet

A large network which connects everbody around the globe which you can message, browse, advertise and communicate through.